“Community organizing is all about building grassroots support. It’s about identifying the people around you with whom you can create a common, passionate cause. And it’s about ignoring the conventional wisdom of company politics and instead playing the game by very different rules.”
(Tom Peters, 2010)

STRUCTURE IS NOT ORGANISATION

When structures need to be (re)organized it is easy to go back to a familiar well known structures of relationship that are close and trusted, our known kinship system. Kinship is a term that anthropologies use to clarify the most important things that groups of people have to deal with dividing power or paucity of supplies (Braun & Kramer, 2015). Falling back to the known maybe in the past successful structures does not mean it is in the best interest of the vitality of our company. And corporate anthropology studies the formal organograms by how people talking informal about the structures (the narrative organogram). Both the formal organogram and narrative organogram supports the structure where the organisations culture can exist and develop (Braun & Kramer, 2015). Figure 5 illustrate deeply that communication defines an organisation and that the narrative organogram gives an explanatory framework how power, leadership, vision and strategy perform in real life. (Braun & Kramer, 2015).

As mentioned before, organising an effective communicative structure is more than just thinking about how to send and receive messages. Communication is the product of the combined efforts of the individuals. So what kind of role people around us have in a way how we successful organize our things?

DEALING WITH INTERNAL DESIRE FOR POWER

Covey (1997) says about this topic:
‘An empowered organization is one in which individuals have the knowledge, skill, desire and opportunity to personally success in a way that leads to collective organizational success’.

And this gives us a fundamental insight. It’s not the people that support the structures but the structures need to support the people, the individual so that the combined success of the individual defines the organisational success (Kor, Wijnen, & Weggeman, 2008). How do we achieve that? We have to go back to the basics, learn from cultures and explanatory theories of brilliant minds like Mintzberg. Mintzberg created an explanatory organisation structure that can help us to find or defines potential conflict within organisations. Mintzberg suggests that an organisation structure exists of six building blocks (Mintzerg, 2015):

1. The Strategic Apex/Top

– Example: Management Team.
– Desire for power through centralisation.

2. The Support staff
– Example: HR and R&D

– Desire for power through connection with Top and Middle management.

3. Technostructure
– Example: team Administration
– Desire for power through for standardize like processes.

4. Middle Line/Management

– Example: Team managers
– Desire for power through own autonomy.

5. Operating Core
– Example: Employees work floor
– Desire for power through professionalize.

Every building block in the organisation has its own desire for power. In the narratives you will hear about where the tension lies in de structures of the organisation and which of the building blocks strengthened or weakened the overall relationships. The reality is of course far more complex but it is good to simplify these principles to recognize the powers in an organisation.

Power 1 through centralisation

We often see this kind of power in the Management Team. And that’s not a strange logic because they can coordinate by direct supervision. They are responsible for the finance, execution of healthcare and the strategy. And if structures are simple and centralised you can control it (Mintzberg, 2015).

Power 2 through standardizing of processes

Power 3 through standardizing of skills

Power 4 through autonomy

The fourth power you see often by the Team Managers. They want autonomy over their own unites that often brings them to structure the organisation by divisions. The divisions has the authority to run their own activities. They decide the output and formulize the strategies for the relevant markets (Mintzberg, 2015).

Power 5 through connection with top and middle management

The fifth power you see often by HR and teams who are responsible for projects and development. They want influence by decision making processes and coordination of adjustments (Mintzberg, 2015).

When a political arena facilitate the five powers

So when the formal organizational structures does not facilitate constructively the different kind of desire for power, tension and destructive energy will grow. Mintzberg (2015) says a political organisation defines this tension by chaos because the formal structures and/or the leaders do not facilitate the needs of customer and employee. Lack of leadership or a quitting strong leader cause often a battle for power among the different kind representatives of the powers (Mintzberg, 2015).

When an effective organisation facilitate the five powers

How do we create an optimal situation so the combined desire for power translate in organisational success? I studied more than 20 healthcare organisations who are operating in multiple sectors (WLZ, WMO, Youth, Judicial), growing in financial and innovative way. And I found out that we can see three keys at least in an effective organizational structure:

1. The satisfied customer (core business and unique selling points)
2. The satisfied talented employee (the right men on the right spot)
3. The innovative culture (our structures and strategy executions are flexible enough to answer the demands of the markets)

And several studies seems to support my analyses (Kemperman, Geelhoed, & op ‘t Hoog, 2016; Pijl, 2018) So I think we need a focus, a guideline that bring our organisation in an optimal track.

• We need to realise what our core business is! (focus)
• We need to realise what we left behind if our organisation does not exist anymore! (mission)
• We need to realise how we create an optimal execution of our unique selling points (strategy and leadership)

Tom Peters (2016) and Jeff Coflin both well-known authority’s in the management field emphasised the work of Michael Raynor and Muntaz Ahmed authors of the book ‘the Three Rules: How Exceptional Companies Think’. They say:

‘We see a scary economy but a company can dominate by:

• manage for value—not for EPS (Earnings per share);
• get radically customer-centric;
• keep developing human capital.’

We need to combine the five powers in a suited structure that provide:

• A set of attributes that answer the needs of the customer in a way that it creates value;
• A way of planning and implementing that fits the market in an unique way;
• Enough oxygen to invest in talented employees.

We end this chapter with the focus on the customer.  So we can build further on managing by value and keep developing human capital in the chapters strategy and leadership. As we mentioned earlier we life in a disruptive time. A time that demands continually innovation to exist on a long term. The time of unfreeze-change-freeze is over (Pijl, 2018). Our market needs continually adaptive suppliers that can produce high quality of service and results on the right time. So if we think how we must organize our structures we should focus on the customer (Peters & Waterman Jr., 2005). That make use to an conclusion:

DEALING WITH EXTERNAL DESIRE FOR POWER: ‘BE CUSTOM CENTRED’ (KEMPERMAN, GEELHOED, & OP ‘T HOOG, 2016)

For a good diagnostical framework it is important that the circles around the customer must enforce the needs of the satisfied customer and in a way it also satisfied the employee. We must continuously know and monitor what the demands of the markets are locally, temporarily and on long term so we can connect ( (Mintzberg, Ahlstrand, & Lampel, 2009; Pijl, 2018) and stimulate intrapreneurship (Peters & Waterman Jr., 2005)! That’s why allot of our colleague organisation has a knowledge centre. MEE a health care organisation publish every year an article about the most urgent and important problems in Youth, WLZ and WMO.

Power 6 through Spiritual Warfare